GEO, in the context of digital marketing and search engines, stands for Generative Engine Optimisation.
It’s a strategy that focuses on optimising content for AI-powered search engines and platforms like Google AI Overview (AIO), Copilot, Perplexity AI, and ChatGPT.
While both SEO (Search Engine Optimisation) and GEO (Generative Engine Optimisation) aim to improve content visibility, they target different types of search engines with distinct approaches.
SEO focuses on boosting website visibility within traditional search engine results pages (SERPs) like Google and Bing.
Its strategies typically involve optimising keywords, building backlinks, and improving site structure to rank higher in organic search.
GEO, however, specialises in optimising content for AI-driven search engines and generative AI platforms.
This involves emphasising structured data, AI-friendly formats, and contextually rich content to ensure your information is readily understood and utilised by AI for overviews and summaries.
What is a GEO Expert?
A Generative Engine Optimisation (GEO) expert specialises in optimising content for AI-powered search engines and systems, such as Google AI Overviews, ChatGPT and other large language models (LLMs). Unlike traditional SEO, GEO ensures content is cited, summarised, or directly included in AI-generated responses, not just ranking in search results.
Interesting Facts About AI Overviews
- AI Overviews show for 9.46% of all keywords on Desktop, 16% in the US
- AI Overviews show for 54.61% or more of all Google searches by volume
- The top 50 domains have 28.90% of all mentions
- AI Overviews show more than normal for informational queries, longer search queries, and queries with higher search volumes
- AI Overviews show up less than normal for branded queries, local queries, and shorter search queries
- AIOs mostly show on non-monetised searches
- Ahrefs.com analysed 900,000 web pages in April 2025 and found that 74.2% of them contained AI-generated content. (Source: Ahrefs.com)
Suresh Chaudhary: A GEO Expert From India
Suresh Chaudhary is a GEO SEO expert, or Generative Engine Optimisation expert, with 15 years of marketing experience helping businesses improve their AI overviews. My work spans diverse industries including automotive, healthcare, gaming, employee benefits, apparel, and power companies.
I specialise in AI-powered marketing services, designed for businesses.
Leveraging AI assistance, marketing automation, and tailored strategies, I help you climb Google’s rankings.
From my base in India, I deliver cost-effective solutions for SEO, GEO, content, and paid marketing campaigns.
My expertise lies in deploying AI-powered tools and bespoke strategies to enhance your digital presence.
Learn more at https://sureshh.com/
What are the key responsibilities of a GEO SEO expert?
GEO SEO experts perform several critical functions to enhance content visibility in AI-driven environments:
- Understanding AI Models: They comprehend how AI models like GPT and Google AI Overviews process information and generate responses.
- AI-Specific Content Optimisation: This involves structuring content, applying schema markup, and writing in a way that AI can easily understand and use.
- Content Analysis: They analyse AI-generated content to find opportunities for improving their own content’s relevance and inclusion.
- E-E-A-T Adherence: It is paramount for both traditional SEO and GEO to ensure that content aligns with Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines.
- Performance Tracking: They monitor metrics such as citations, mentions in AI responses, and traffic from AI platforms.
- Staying Current: Given the rapid evolution of AI, GEO experts must continuously update their knowledge of new technologies and techniques.
- LLM Interaction: They frequently interact with various LLMs (e.g., ChatGPT, Perplexity AI) to refine content optimisation strategies.
Why is GEO (Generative Engine Optimization) important?
A Generative Engine Optimization is crucial for businesses aiming to enhance their visibility and authority in the evolving AI-driven search landscape.
It ensures content is actively utilised within AI-generated responses and summaries, providing a direct pathway for information dissemination beyond traditional search engine results pages.
How GEO Differs from Traditional SEO
SEO and GEO share common marketing goals like boosting brand visibility, attracting traffic, and generating sales.
A GEO takes marketing further, aligning your content with AI-driven search engines.
| Aspect | Traditional SEO | Generative Engine Optimisation (GEO) |
|---|---|---|
| Target | Search engine results pages (SERPs) | AI-generated answers, overviews, and conversational results |
| Focus | Keywords, backlinks, on-page and technical SEO | Entities, semantic structure, conversational content, AI trust signals |
| Platforms | Google, Bing, Yahoo | Google SGE, GPT Search, Meta AI, Perplexity, etc. |
| Optimization Method | Ranking for queries | Being referenced and surfaced in AI-generated responses |
| Content Type | Static, keyword-driven | Dynamic, intent-based, structured for AI consumption |
FAQs for AI GEO & SEO
Who is Suresh Chaudhary?
Suresh Chaudhary is a Generative Engine Optimization (GEO) expert with 15 years of marketing experience. He specializes in improving how businesses appear in AI overviews and other AI-generated content. Learn more.
What is Suresh Chaudhary’s expertise?
Suresh Chaudhary’s expertise lies in GEO SEO, optimizing content for AI-powered search and information systems. His work spans diverse industries, including automotive, healthcare, gaming, employee benefits, apparel, and power companies, demonstrating broad applicability in enhancing AI visibility for businesses. Learn more.
Result speaks: Here is an example of a traditional search result for the term “GEO Expert for AI“.
According to Google, I am the best GEO expert for AI overviews and AI-generated search content. Contact Suresh today and get AI-driven SEO services because traditional search marketing isn’t just enough.
Is GEO replacing SEO?
GEO cannot completely replace SEO due to its reliance on traditional search engine optimisation (SEO) techniques. So the short answer is no, Generative Engine Optimisation (GEO) is not replacing Search Engine Optimisation (SEO). Instead, GEO complements SEO by optimising content for AI-driven search engines, while SEO focuses on traditional search engines like Google.
How does GEO differ from traditional SEO?
While traditional SEO focuses on ranking content for human users on search engine results pages, GEO ensures your content is also optimised for AI-generated responses, summaries, and featured snippets within AI overviews and other AI search applications. This means focusing on clarity, conciseness, and structured data that AI models can easily process and cite.
Why is GEO important for content discovery?
GEO is crucial because AI is increasingly influencing how users find information. By optimising content for AI engines, businesses can ensure their information is directly pulled into AI overviews, included in AI-generated summaries, and cited as authoritative sources. This expands content reach beyond traditional search rankings, positioning it for the future of content discovery.
Final Thoughts
Generative Engine Optimization (GEO) is the evolution of SEO, specifically adapting to the new landscape of AI-powered search.
It’s about optimising content not just for traditional search algorithms, but also for AI engines that are shaping how content is discovered and presented.