Learn How to Do LLM Optimization to Get Featured By ChatGPT & Claude at Sureshh.com
Want to feature your brand in popular LLM models / generative AI platforms like Google AI Mode and ChatGPT?
The good news is that you can do so by following this simple guide on large language model optimisation to increase website traffic for free.
By utilising the right LLM content marketing strategies, you can feature your brand without spending extra money.
Did you know? The most popular LLM model, ChatGPT received 5.24B total website visits in the last month (June 2025).
What is LLM Optimization?
LLM Optimisation is nothing but doing SEO for Large Language Models and Generative AI platforms to get brand mentions.
This process refers to optimising content so that it ranks well both for traditional search engines (such as Google and Bing) and is also highly accessible, understandable, and retrievable by AI models like ChatGPT, Grok, Google AI Mode, Copilot, DeepSeek, Perplexity, Claude, etc.
It’s an evolution of traditional SEO, reflecting the growing influence of AI assistants and answer engines on how people find and consume content.
🔍4 Key Goals of LLM Optimization (SEO)
Here are the four main goals for large language model optimisation:
- Rank well in Google Search and AI answer engines.
- Be cited by AI search engines like Google AI mode and ChatGPT (via web access or mobile apps).
- Increase topical authority, structured clarity, and retrievability.
- Improve your brand’s presence in LLM-generated summaries, snippets, and citations.
✅ 7 Best LLM SEO Optimization Strategies in 2025
Master LLM content marketing with actionable tactics to get cited by popular models like ChatGPT, Perplexity, and Google’s AI Overviews.
Learn content structures, schema use, and how to build topical authority for LLMs at Sureshh.com.
1. Structure Your Content for AI Parsing
- Use Semantic HTML: Use proper
<h1>,<h2>,<p>,<ul>, etc. - Logical Flow: Follow a clear question > explanation > and takeaway format.
- FAQ sections: AI models favour well-written Q&A content.
- Explicit answers: Make sure key info is concise and in the first 100–150 words.
2. Use Natural, Conversational Language
- Write like you’re explaining to a smart reader, not keyword-stuffing for Google.
- AI prefers clarity over complexity.
- Avoid overly promotional language—focus on informative, helpful content.
3. Optimize for Featured Snippets / Direct Answers
- Use lists, bullet points, tables, and short content summaries.
- Example: How to optimize for LLM SEO?
- Use structured content
- Include FAQs
- Answer questions clearly
- Cite credible sources
4. Cite and Be Cited
- Link out to credible sources and studies — AI respects reputable linking.
- Get inbound links from credible sources (especially industry blogs and data sites).
- Appear in AI-readable data sources (e.g., Wikipedia, GitHub, government sites).
5. Create Data-Backed, Evergreen Content
- AI models often pull from high-authority and evergreen data.
- Use original data, charts, statistics.
- Include updated time stamps to show recency.
6. Use Metadata + Schema Markup
- Add FAQ schema, HowTo schema, and Article schema.
- Helps AI and search engines parse and present your content in rich formats.
7. Build Topical Authority
- Create clusters of content around a subject.
- Use internal linking between related topics.
- Helps LLMs (and Google) see your site as an authority.
📌 Bonus: Tools & Techniques
Tools
- Scalenut SEO / Frase.io – optimize for keywords + NLP terms
- ChatGPT / Perplexity / Claude – test how your content is summarised or cited
- Google Search Console + Bing Webmaster Tools – monitor indexing + search behavior
- Ahrefs / SEMrush – monitor keyword rankings and backlinks
Techniques
- Prompt test your pages: Ask ChatGPT or Perplexity, “What’s the best guide on AI writing tools?” See if your page is mentioned.
- Use AI to summarize your content – does it retain your key messages?
- Optimize for AI citations – add references and make text easily quotable.
🧠 Summary: The LLM SEO Checklist by Sureshh.com
| Element | LLM SEO-Optimised? |
|---|---|
| ✅ Clear headings and structure | ✔️ |
| ✅ Direct answers to specific questions | ✔️ |
| ✅ Schema and structured data | ✔️ |
| ✅ Internal and external linking | ✔️ |
| ✅ Appears in AI answers (Perplexity, AI Mode) | ✔️ |
| ✅ Written in a natural, helpful tone | ✔️ |
📌 5 Actionable FAQs for LLM Optimization
Here are the top five FAQs to optimise your content for AI search engines like Google AI, ChatGPT, and Perplexity.
1. What is LLM SEO, and why is it important?
LLM SEO is the practice of optimising content for large language models like ChatGPT, Google AI Overviews, and Perplexity. It ensures your content is easy to understand, structured for AI parsing, and likely to be cited or featured in AI-generated answers.
2. How do I optimize my content for ChatGPT and Perplexity?
To optimize for AI search engines like ChatGPT and Perplexity:
- Use clear headings and structured sections
- Answer common questions directly
- Add internal links and cite trusted sources
- Use schema markup like FAQ and HowTo
- Keep your content up-to-date and data-rich
3. What content formats help AI search engines understand my site?
AI search engines favor:
- FAQ sections
- Bullet points and tables
- Schema markup (FAQ, Article, HowTo)
- Clear introductions with keyword context
- Evergreen, high-authority content clusters
4. Can LLMs like ChatGPT cite or recommend my website?
Yes. If your content is well-structured, authoritative, and appears in credible sources, LLMs may cite or paraphrase your site in responses. Including concise, quotable facts and clean HTML helps improve retrievability by AI.
5. How do I get my content featured in Google AI Overviews?
To appear in Google AI Overviews:
- Answer intent-based queries directly
- Use a natural, conversational tone
- Include relevant schema (FAQ, Article)
- Build topical depth with content clusters
- Earn links from reputable, factual sources
You can also take the help of AI SEO to get featured in Google AIO and AI mode.
Follow these tips to boost visibility with my LLM SEO strategies that focus on content structure, authority, and clarity.